BTICINO CONCEPT STORE
As a electronically system leader company, BTicino aims to communicate in a experiential way, his home and building automation system. Through pre-selling and consults the company wants to communicate and fix his brand image, especially directed to pros (architects, builders…) and consumers too (both privates customers and company owners).
The concept store design come from BTicino MY HOME system “an intelligent system able to taking care of who lives into“.
BTicino technology is “human centered“, means that it can models his environment in terms of security, comfort, remote control, energy saving, in a totally personalized and flexible way.
The 160mq temporary concept store project wants to accentuate the concept of elements live network, to express My Home BTicino and Lightning Management high innovation that are not restricted to device control, but also create a link between people and their environment.
One of most important duties of the project is to represent this network through an anatomic metaphor, the evocative synapses element.
The domotique experience is elegant and sophisticated stage. A blanck and abstract space but at the same time live and dynamic: a microcosm when the different elements aim to create a synesthetic experience , and the visitor is sensorially involved trough different ambient scenarios.
For this reason the choose of ethereal materials like lycra, backlight PVC panels and LED stripe tubes. These elements can easily communicate – like x-rays – the digital bus technology.
A deeper communication and knowledge of the brand and his products follows the first step of domotique experience. In the consulting area three giant lycra lamps coming down from ceiling create a private atmosphere and a spacial rhythm too. In this area customers can view the entire catalog products and product lines.
Behind the last wall there is the conference room, thought like a cosy and exclusive space dedicated to project consulting about home and building automation. A projector displays some claim words about BTcino philosophy.
The coffee area is the last space where domotique experience is transferred to a friendly environment like a kitchen where visitors can interact directly trough a touch panel with Z Island kitchen, by Zaha Hadid. That’s an ideal co-maketing with Erenstomeda kitchen brand.
The concept store is situated in Milan in Zona Tortona area for a ptiem period between 3 and 6 months, open from 9am to 8pm, so improving light changing during daytime.
February 2010 | design: Hi5 group